Interactive Advertising Bureau
04 June 2019

MIXX Awards Europe Winners 2019 - Turn Your Searches Into Trees (Hype)


Turn Your Searches Into Trees

Awards: Search Advertising (Gold)

Hype and Turkish search engine, Yaani, designed a campaign that turned search queries into trees. They wanted to increase the use of Yaani as a search engine while making Turkish citizens’ lives better. To do that, Hype designed a campaign where the promise was to plant 1 tree for each 100 searches conducted on Yaani.

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