Interactive Advertising Bureau
04 June 2019

MIXX Awards Europe Winners 2019 - Sprite: Drone Painter - Ugly or Contemporary Artist (Saatchi&Saatchi Ukraine)

Saatchi&Saatchi Ukraine

Sprite: DRONE PAINTER - Ugly or Contemporary Artist

Awards: Virtual and Augmented Reality (Bronze)

Controlled by an AI-based algorithm, Saatchi&Saatchi Ukraine worked with Sprite to create ‘Drone Painter’ – a drone that paints iconic murals, without the need for human involvement. They allowed hundreds of people to design their own unique mural online, with the best mural chosen to be painted by the drone.

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