Interactive Advertising Bureau
04 June 2019

MIXX Awards Europe Winners 2019 - Orange Finance tracks full consumer journey (Initiative / Reprise)

Initiative / Reprise

Orange Finance tracks full consumer journey

Awards: Direct Response / Lead Generation Campaign (Gold)

Orange decided to check the impact of its mobile campaign on visits in shops and its offline sales of promoted services. They searched for a common point between their campaign and measurement of a physical location, delivered by a mobile device. Initiative built a custom attribution model based on geolocation and a list of Orange stores, in which users could apply for a cash loan. Here, mobile was very useful, as they could run a rich media ad with embedded map that shows the nearest Orange Store.

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