Interactive Advertising Bureau
04 June 2019

MIXX Awards Europe Winners 2019 - Castorama Inspires (Xaxis)



Awards: Effective Use of Data (Gold) and Campaign Effectiveness (Silver)

Castorama worked with Xaxis to make it the online sales leader in the home-improvement category, with a limited budget. They wanted to create new paths to conversion and used content featuring popular celebrities to target their demographic by boosting engagement. Utilising mPlatform and AI-based targeting technologies, Xaxis matched banners served to the interests of each consumer. They then tailored content to be even more targeted. To maximise sales, they cross-referenced data for with the best-selling items on Google, Allegro and Ceneo online stores.

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