Winners Will be Announced on 27th November at IAB Europe’s Virtual MIXX Awards Ceremony
17th November, Brussels, Belgium - IAB Europe is delighted to announce the shortlist for the 2025 MIXX Awards Europe, recognising and celebrating the best digital advertising campaigns that deliver creativity, innovation, and impact across Europe.
Now in its 14th year, the MIXX Awards Europe showcase the very best of digital advertising, honouring campaigns that successfully combine creative excellence with strategic execution and tangible results. The Awards continue to serve as a benchmark for digital best practice across the region, highlighting the work that drives the industry forward. We would like to thank everyone who took the time to enter.
We would also like to thank our jury of experts from across the digital advertising industry, who dedicated time to reviewing and discussing all entries. This year’s jury comprises experts from Publicis Media, WPP Media, Meta, TikTok, Bauer Media Group, RTL AdAlliance, and more, representing multiple European countries.
After careful review and scoring, we are proud to present the shortlisted entries for 2025:
Lotto Annuity Launch - YOU WIN ONCE, YOU GET PAID FOR TEN YEARS!
TEMPO OMD, OPAP S.A. LOTTO
Rainbow Wool
MEDIAPLUS Germany, Schäferei Stücke
Screen2Save
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
Unexpected Heroes
Leo Burnett Bucharest, Old Spice Romania
Breakfast is ready!
OMD Germany GmbH, McDonald‘s
Forgive me, I watched it without you
Leo Burnett Bucharest, Lay’s Romania
PILS HELLAS - OUR BEER, OUR RIGHT!!!
Tempo Omd Hellas, PILS HELLAS/ HELLENIC BREWERY OF ATALANTI S.A.
Dough Is What We Do (Hamur Bizim İşimiz)
Senfonico, Bizim Yağ
Irritation-free Comedies with Philips Shaver 8000 Series
Nabulu, Philips
Influencer remixed: The Patchwork Viral
OMD Germany GmbH, Dacia
The Gear-Up Express
MEDIAPLUS Germany, MediaMarktSaturn
IRL x IRL: The Interactive R5 Launch
OMD Germany GmbH, Renault
THE RÜGENWALDER MÜHLE #WURSTPROMOTER
MEDIAPLUS Germany, Rügenwalder Mühle
#ModTheVeg
PHD Germany GmbH, Unilever
JOIN THE FUTURE Redstone Challenge
Mediaplus Austria, OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel
Unexpected Heroes
Leo Burnett Bucharest, Old Spice Romania
The Gear-Up Express
MEDIAPLUS Germany, MediaMarktSaturn
Rainbow Wool
MEDIAPLUS Germany, Schäferei Stücke
The Gear-Up Express
MEDIAPLUS Germany, MediaMarktSaturn
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
Screen2Save
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
From Web2App, From Visits to Loyal Value: The AI-Powered Personalised User Journey
Publicis Groupe Turkey, CarrefourSA
“Disappointment? The main job after 50" Olx Poland
Przestrzeń Agency, Olx Poland
Future Targeting for Burgenland Tourism
Mediaplus Austria, Burgenland Tourism
The Dogventure Score
OMD Germany GmbH, Boehringer Ingelheim Vetmedica (FRONTPRO)
Trust Insights: How we turned Data into Gold for Bolero
Mediafin NV, Bolero
37 THOUSAND CREATIVES IN 5 MINUTES: OLX CASE STUDY
iProspect Ukraine, OLX Ukraine
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MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
“Disappointment? The main job after 50" Olx Poland
Przestrzeń Agency, Olx Poland
Listen to your hands.
MEDIAPLUS Germany, HORNBACH
Decathlon Work-Sport-Balance
Przestrzeń Sp.z.o.o, Decathlon Polska
Oschadbank: Accessibility. My little independence
Webpromo, Oschadbank
Bitte come to Germany
OMD Germany GmbH, Bitburger
DOOH/OHH TRAFFIC METRICS
Kyivstar JSC
Forgive me, I watched it without you
Leo Burnett Bucharest, Lay’s Romania
#ModTheVeg
PHD Germany GmbH, Unilever
#UnlockYourGreenFlag
PHD Germany GmbH, Unilever
Saving the Voice of the Ghetto
Saatchi & Saatchi Poland, POLIN Museum of the History of Polish Jews
Saving the Voice of the Ghetto
Saatchi & Saatchi Poland, POLIN Museum of the History of Polish Jews
Listen to your hands.
MEDIAPLUS Germany, HORNBACH
Culinara: launch of new Ukrainian cuisine in a new app
OMG agency, Culinara
Hellenic Gyros Website
Generation Y, Hellenic Gyros
House of AI
Universal McCann Turkiye, MediaMarkt Turkiye
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
Screen2Save
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
#ModTheVeg
PHD Germany GmbH, Unilever
Unexpected Heroes
Leo Burnett Bucharest, Old Spice Romania
JOIN THE FUTURE Redstone Challenge
Mediaplus Austria, OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel
Rainbow Wool
MEDIAPLUS Germany, Schäferei Stücke
JOIN THE FUTURE Redstone Challenge
Mediaplus Austria, OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel
Pollen Goes Fashion
Cure Media, Kronans Apotek
#UnlockYourGreenFlag
PHD Germany GmbH, Unilever
Unexpected Heroes
Leo Burnett Bucharest, Old Spice Romania
BIC - Doodles Against Anxiety
Tempo OMD Hellas, BIC Violex S.A.
Influencer remixed: The Patchwork Viral
OMD Germany GmbH, Dacia
IRL x IRL: The Interactive R5 Launch
OMD Germany GmbH, Renault
Irritation-free Comedies with Philips Shaver 8000 Series
Nabulu, Philips
Tear Stereotypes Up with got2b
OMG agency, got2b
Unexpected Heroes
Leo Burnett Bucharest, Old Spice Romania
Pollen Goes Fashion
Cure Media, Kronans Apotek
“Disappointment? The main job after 50" Olx Poland
Przestrzeń Agency, Olx Poland
Find Your Best Run
Cure Media, Intersport
The Audi Audit – AI Clears the Clutter
PHD Germany GmbH, Audi
The Audi Audit – AI Clears the Clutter
PHD Germany GmbH, Audi
Kotányi AI Chef - from Conversational Marketing to Innovation and Growth
iPROM d.o.o., Kotanyi Slovenia
House of AI
Universal McCann Turkiye, MediaMarkt Turkiye
#UnlockYourGreenFlag
PHD Germany GmbH, Unilever
THE RÜGENWALDER MÜHLE #WURSTPROMOTER
MEDIAPLUS Germany, Rügenwalder Mühle
IRL x IRL: The Interactive R5 Launch
OMD Germany GmbH, Renault
Influencer remixed: The Patchwork Viral
OMD Germany GmbH, Dacia
The Gear-Up Express
MEDIAPLUS Germany, MediaMarktSaturn
Unexpected Heroes
Leo Burnett Bucharest, Old Spice Romania
#ProtoMpanio_realLIFE
Tempo OMD, Life Juices / Delta Foods S.A.
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
From Web2App, From Visits to Loyal Value: The AI-Powered Personalised User Journey
Publicis Groupe Turkey, CarrefourSA
Future Targeting for Burgenland Tourism
Mediaplus Austria, Burgenland Tourism
Ljubljana Airport FLY 2.0 – Reinforcement Learning Powers AI-Driven Travel
iPROM d.o.o., Fraport Slovenia
DOOH/OHH TRAFFIC METRICS
Kyivstar JSC
Rescheduling Tzoker’ s media strategy to the “New Normal”
TEMPO OMD, OPAP S.A.
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
Coca-Cola & Unlimitail: Data-Driven Offsite Retail Media that Delivers Real Incremental Sales
Unlimitail, Coca-Cola
SPAR Tailormade: Intelligent Advertising Powered by 1st-Party Data & AI
iPROM d.o.o., Spar Slovenia
GEOLeaks
OMD Germany GmbH, REWE Group
From Web2App, From Visits to Loyal Value: The AI-Powered Personalised User Journey
Publicis Groupe Turkey, CarrefourSA
Give 1.5% of yourself
Saatchi & Saatchi Poland, Rak’n’Roll Foundation Win your life!
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MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
The Voice of Nature
Rogalski Damaschin, Evryo
Winners will be revealed at the MIXX Awards Europe Virtual Ceremony on 27th November at 15:00 CET, where the industry will come together to celebrate outstanding creativity and effectiveness. Gold, Silver, and Bronze awards will be presented, along with the Grand Prix Award for outstanding achievement.
The shortlisted campaigns will also be featured across our Knowledge Hub, social media channels, and industry events in the coming months, providing valuable visibility and recognition across the digital advertising ecosystem.
