Interactive Advertising Bureau
Knowledge Hub
03 September 2018

Member webinar: How Cross-Device Measurement Actually Works - And Why You Need It.

DATE: Thursday, 20 September 2018
TIME: 12PM (CET) / 11AM (GMT)

Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, examine attribution methodologies when measuring cross-device ROI and dig into why data is critical to build out cross-device identity.

Register for this webinar to learn how to:

  • Leverage the best tracking methodology for your business
  • Track ROI with confidence across multiple channels
  • Improve your cross-media planning

*If you register but are unable to attend, we will send you the recorded version within a week of the live webinar.

Speakers:

Alison Fennah
Executive Business Advisor, IAB Europe

Stewart Emerson
Product Marketing Director, Criteo

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