Interactive Advertising Bureau
27 February 2017

Member report - Turn - 2016 Agency Report: Bridging the Disconnect Between Creatives and Data

A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but the information isn’t always accessible. In fact, more than one in three creatives said getting the brand to share data insights is their greatest challenge to producing a successful campaign, and another third cited the same issues when communicating with media agencies. There’s a disconnect between creatives and data -- both in terms of knowledge and access.

You can browse the report below or access the original article on the Turn website here.

Get the slides here.

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