Interactive Advertising Bureau
19 September 2017

Member report: FreeWheel - Defining a View - The Impact of Evolving Video Dynamics

Viewability is a crucial yet controversial digital advertising metric.

It not only dominates the industry measurement agenda—the top priority for nearly half of U.K. digital advertisers—but it’s also recognised as a key transactional element by 68% of advertising professionals. The reason for this is easy to understand. Ensuring brands engage consumers is the purpose of the advertising ecosystem and to achieve this, the ad must at least be viewable.

Download the report off the FreeWheel website here.


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