Interactive Advertising Bureau
23 May 2016

Member News: comScore Receives ABC Accreditation for Content Verification

comScore continues its status as a certified solution for the digital ad market

LONDON, UK, 24 May, 2016  – comScore, Inc. (NASDAQ: SCOR) today announced  that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part of comScore validated Campaign Essentials™ (vCE®), which provides an unduplicated accounting of impressions delivered across a variety of key dimensions, including target audience (demographics), viewability, invalid traffic, brand safety and geography.

The ABC certificate provides transparency on the capability of Content Verification within comScore vCE, giving advertisers and agencies greater confidence in brand safety online in order to facilitate the trading process. comScore was one of the first companies to receive CV certification in 2012.

“comScore is committed to providing the highest level of brand safety for advertisers, minimising the risk of ad misplacement and protecting the reputation of brands.” said Duncan Trigg, comScore Senior Vice President of Advertising Effectiveness. “We are pleased to receive accreditation from the ABC again this year in the UK, as it highlights our commitment to bring transparency to the industry and help advertisers to make sure ads had a chance to make a real impact.”

“We are delighted that comScore vCE Validation technology has once again been certified against JICWEBS’ Content Verification Product Principles in the latest ABC CV Certification report.” said Simon Redlich, Chief Executive of ABC. “comScore’s commitment to independent testing to industry standards demonstrates its willingness to provide transparency, as well as confidence in the product’s ability to minimise risk of ad misplacement. The results shown in ABC’s latest CV report will assist media buyers in their decisions, providing them with information they need to trade with trust.”

Learn more about comScore vCE or contact us to request a live product demonstration.

To learn more about Third-Party Accreditation of comScore solutions, please visit:

About comScore
comScore (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit

About ABC
ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond.  It has two roles:

  • To bring the industry together to agree standards that define media measurement and determine best practice.
  • To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies.  They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is secretary.  Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.

For further information please visit or contact David Cohen or Isabel Napier-Wilson at Eulogy! on 0203 077 2000/

Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
comScore, Inc.
+44 20 3111 1730

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