Interactive Advertising Bureau
04 July 2017

Member case study: Kantar Millward Brown - Delivering cost-effective incremental reach to TV

TV viewing is no longer limited to the living room.

Today’s viewers watch what they want to, when they want to, across multiple platforms and devices with fragmented, time-shifted viewing. A normalised behaviour complementing linear broadcast TV consumption.

Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.


Browse the case study or download it below.

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