The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50/1). Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.
Get the report below.
