Interactive Advertising Bureau
25 January 2017

Member report - Meetrics - International Q4/2016 Viewability Benchmarks

The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50/1). Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

Get the report below.

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