Interact 2025 once again brought Europe’s digital advertising community together for two days of inspiration, insight, and interaction, and what an event it was!
Held on 20th-21st May 2025 at nHow in Brussels, our annual flagship conference welcomed industry leaders from across the ecosystem. Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, we explored the economic, societal, and industry forces shaping the future of digital advertising.
The event kicked off with a vibrant evening reception, setting the stage for a day filled with high-level keynotes, panels, interactive workshops, and masterclasses. From unveiling the latest AdEx Benchmark results to deep dives into policy, sustainability, and innovation, Interact 2025 provided attendees with the clarity and confidence needed to navigate a rapidly changing digital landscape.
View the event highlights here.
To keep the conversation going beyond the conference, we’re excited to launch a special series of exclusive Q&A videos with several of our expert speakers. Over the next month, we’ll be sharing their reflections on their sessions, behind-the-scenes insights, and forecasts on the key trends shaping digital advertising in 2025 and beyond.
First Up: Dr. Daniel Knapp, Chief Economist at IAB Europe
Fresh from the hotly anticipated release of our AdEx 2024 Report at Interact, we caught up with Daniel for his thoughts on the results.
From the market’s unexpected 16% growth (in constant currency terms) to the continued rise of Video, Social, and Retail Media, the conversation covers what’s driving change and where advertisers are heading next. We also touch on the resurgence of Programmatic, standout growth in emerging markets like Ukraine and Serbia, and what to expect in the next report.
Stay tuned for more expert insights coming your way in the weeks ahead!
