Level-Up Your Sustainability Skills this Quarter: Join Our Condensed Course on Environmental Sustainability in Digital Advertising

As 2025 draws to a close, now is the perfect time to invest in your team’s skills and strategies to set the stage for a stronger, more sustainable year in 2026.

By joining our Condensed Course on Environmental Sustainability in Digital Advertising this autumn, you’ll equip yourself or your colleagues with the tools, knowledge, and confidence to hit the ground running in the new year. Ready to align your advertising strategies with your organisation’s environmental goals and industry expectations.

Our half-day online training is designed to give you practical, actionable insights to help reduce the environmental footprint of digital advertising, while keeping your business future-focused and competitive.

Why do Sustainability Skills in Digital Advertising Matter?

Digital advertising might not immediately come to mind when thinking about carbon emissions, but the truth is:

• Every ad impression, data transfer, and programmatic auction has a carbon cost.
• The advertising ecosystem is vast and growing, meaning its environmental impact is too.
• Regulators, consumers, and brands are increasingly expecting transparency and accountability in how campaigns are run.
  

Sustainability is no longer a “nice to have.” It’s becoming a strategic imperative.

Organisations that invest in sustainability skills now will be better positioned to:

• Comply with regulations
• Meet net-zero goals and report progress credibly
• Win business, as more clients and partners prioritise working with responsible, future-focused companies

Attract and retain talent, particularly as younger generations expect environmental action from employers.

What You’ll Learn

Through expert-led, interactive virtual sessions, participants will:

• Understand the true environmental footprint of the digital advertising ecosystem
• Learn how to estimate, reduce, and report on emissions in campaigns
• Explore best practices, tools, and frameworks for sustainable media buying and planning
• Walk away with tangible strategies to drive more sustainable digital transformation 

Meet Your Facilitator

The course is facilitated by our Data Analyst & Sustainability Lead, Dimitris Beis, who brings expertise at the intersection of digital advertising and environmental action.

Dimitris leads industry-wide initiatives to help the digital advertising ecosystem reduce its environmental impact. He plays a key role in developing practical frameworks, guidance, and education that support the transition to a more sustainable and responsible future for our industry.

Upcoming Course Dates

We’ve designed the course to fit different time zones and team schedules:

• 20th November - Later start time (ideal for U.S. colleagues)
• 27th November - Europe-friendly time zone

Places are limited, so be sure to secure your spot early.

Don’t forget, if you’re a member of IAB Europe, you’re entitled to a discount. Reach out to our team at communication [at] iabeurope.eu for more information. 

We look forward to seeing you there!