Interactive Advertising Bureau
07 January 2026

Kick-Start 2026 with Essential Digital Advertising Training

As we step into 2026, it’s the perfect moment to set ambitious goals, not just for your business outcomes, but for your own professional growth. If one of your New Year’s resolutions is to level up your skills, there’s no better way to start than by investing in training. 

At IAB Europe, our training courses are designed to help digital advertising professionals like you thrive in the rapidly changing and growing world of key areas such as Retail Media and Environmental Sustainability.

Why Prioritise Training in 2026

  • Stay ahead of market shifts - Retail Media is one of the fastest-growing segments in digital advertising, driven by the rise of e-commerce and strategic use of first-party data. 
  • Embed sustainability into your strategy - Environmental impacts and carbon accountability are no longer optional topics; they’re central to responsible marketing and media planning.
  • Build practical skills you can apply now - IAB Europe’s courses combine expert-led instruction with real-world frameworks and tools you can implement immediately.

Featured Training You Can Make Part of Your 2026 Goals

Whether you’re new to these areas or looking to deepen your expertise, there’s a learning path for everyone.

Retail Media Essentials - 10:30 - 12:30 CET Thursday, 5th March

This interactive course covers the core concepts you need to know: omnichannel Retail Media strategies, measurement standards, in-store opportunities, and the latest market trends. Perfect for those starting out or wanting to solidify their foundation.

Condensed Course on Environmental Sustainability in Digital Advertising - 10:30 - 13:30 CET Thursday 12th March 

This focused, three-hour session delivers a compact yet powerful overview of sustainability in digital advertising. Topics include key environmental frameworks, carbon emissions across the ad ecosystem, and practical strategies to reduce your campaign’s carbon footprint. It’s perfect for professionals of all levels seeking actionable insights in a time-efficient format.

Meet the Facilitators

All courses are developed and delivered by experienced industry practitioners, offering interactive sessions, practical frameworks, and actionable takeaways.

Yara Daher

Yara is a Retail Media pioneer who helped launch some of the industry’s first major Retail Media Networks for brands like Walmart,
Target and Best Buy.

Arjen Heida

Arjen is a retail and commerce media leader who drove triple-digit growth as Managing Director of bol Retail Media. He now advises on strategy, capability building, and growth.

Dimitris Beis

Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels.

Make This Year Count 

on’t let 2026 be another year where development gets left behind. By resolving to upskill, you’ll not only expand your professional toolkit — you’ll help drive stronger, more strategic outcomes for your organisation in sustainability and Retail Media.

Explore all of our courses here and start your learning journey with IAB Europe Training today.

Members of IAB Europe are eligible for a discount on training courses. Please reach out to the team at communication [at] iabeurope.eu for more information. 

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