Interactive Advertising Bureau
14 July 2019

Introduction to IAB Europe's new marketing team

IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, with support from Alex Macarescu. We will be making sure that members get great visibility and output opportunities. Below, we’ve put together some key ideas and opportunities to help maximise your company’s promotion and presence in our network and the wider digital advertising and marketing ecosystem. 

Share your news, outputs, research and events via our communication channels

  • We can share all of this in our weekly newsletter which goes out every Friday to approximately 17k subscribers across Europe and beyond
  • We can also
    • Share your news and events on our social channels - Twitter and LinkedIn
    • Share your research and case studies in the knowledge hub on our website
    • Share your events in the events area of our website
    • Share your thought-leadership content on our blog

Participate in our industry led outputs for extra visibility and thought-leadership opportunities. Some of the outputs planned for H2 2019 are:

  • Programmatic Audio blog series 
  • Programmatic Native Webinar series 
  • Programmatic OOH white paper 
  • Effectiveness Measurement Framework project 
  • Research on Blockchain uses in digital advertising
  • Digital Transformation playbook 


Helen Mussard, Marketing & Business Strategy Director



Marie-Clare Puffett, Marketing & Business Programmes Manager

If you’d like to get involved in any of the above or would like to set up a call to see how we can help you, please contact - Helen Mussard, Marketing & Business Strategy Director ( and Marie-Clare Puffett, Marketing & Business Programmes Manager ( 

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Rond-Point Robert
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