On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as we discussed the practicalities of putting everything we have learned across the event into practice.
Featuring speakers from DoubleVerify, eBay, IAB Italy, IAB Tech Lab, MediaMath, OneTrust, Publicis Groupe, PubMatic, Relevant Digital, Samsung Ads, Sirdata, and Trustworthy Accountability Group (TAG) the afternoon was split into three panel sessions, and two keynote presentations. Topics included the evolution and future of the Transparency & Consent Framework (TCF), working towards sustainable supply chain standards and new standards that we can expect to come.
Check out the session overviews and watch the videos below.
Panel Discussion with Audience Q&A: The Evolution and Future of the Transparency & Consent Framework (TCF)
The Transparency & Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, to create a true industry-standard approach. But what is its current status? And how is it set to evolve and develop in the future?
This panel discussed the latest version of the TCF v2.0 and its market adoption. It explored how it is set to evolve and how the industry will need to support and help evolve the framework going forward.
Ninon Vagner, Privacy & Compliance Manager, IAB Europe moderated this panel and was joined by:
Keynote Presentation: Working Towards a Sustainable Programmatic Value Chain for All - Daniel Knapp, Chief Economist, IAB Europe
Data from SSPs is a crucial tool for publishers to succeed in programmatic; from understanding advertiser and agency demand and spend patterns, managing inventory, setting prices, obtaining information for vendor QBRs and client briefings, as a source of intelligence for AdOps and Sales, and as the foundation for ongoing optimisation. As digital advertising switches towards a cookieless world, insights that can guide a monetisation strategy are ever more crucial. In this presentation, Daniel Knapp shared how we can work towards this.
Panel Discussion with Audience Q&A: Supply Chain Standards
Following on from Daniel’s presentation, this panel discussed supply chain transparency and what we need to do to unify and standardise best practices. They explored data management and new approaches for all stakeholders to increase transparency and trust, to help solve the unnecessary trading and information sharing complexities within the ecosystem.
Constantine Kamaras, Chairman Emeritus, IAB Europe moderated this panel and was joined by:
Keynote Presentation: Why Standards? Shailley Singh, SVP Product Management and Global Programs, IAB Tech Lab
In this keynote presentation, the IAB Tech Lab discussed the relevance of standards in digital advertising and their 2021 priorities, which included Project Rearc, The Transparency Center, Open Measurement, and Programmatic.
Panel Discussion with Audience Q&A: New Standards
Following on from the Tech Lab’s presentation, this panel discussed their views on future developments and standards, and what we need to do as an industry to launch these. They detailed the importance of partnerships in successfully launching and supporting standards and shared best practices on how their own organisations roll out and uphold such standards.
Tina Lakhani, Head of Ad Tech, IAB UK moderated this panel and was joined by: