Interactive Advertising Bureau
03 June 2021

Interact Online 2021 - Industry Initiatives Highlights & Videos

On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives. 

Featuring speakers from BBC World Service, DoubleVerify, Google, GroupM, ID5, LUMA Partners, Nestlé, Publicis Groupe, Relevant Digital, RTL Group, TikTok, The Trade Desk, and Xandr, the afternoon was split into three keynote presentations and three panel sessions. Topics included the much-anticipated results of the 2020 AdEx benchmark study, the new era of identity, the post third-party cookie world, and digital advertising in 2025. 

Check out the session overviews and watch the videos below. 

Keynote Presentation: 2020 AdEx Benchmark Study with 2021 Market & Investment predictions - Daniel Knapp, Chief Economist, IAB Europe

IAB Europe’s AdEx Benchmark report is the definitive guide to the state of the European digital advertising market. Compiled and launched annually, the report details the formats and channels that contributed to that year’s digital advertising market value. 

To kick off Interact Online, Daniel presented the findings from the 2020 report covering 27 markets. 

You can access the 2020 AdEx highlights here.

Watch the session recording here. 

Panel Discussion with Audience Q&A: Industry Outlook on Digital Investment in 2021 and Beyond

The first panel of the event discussed AdEx’s 2020 report findings and overall investment figures. The panel shared the trends they have observed this year and how they will shape digital investment in 2021 and beyond. They also debated the future challenges and opportunities and what stakeholders can do to secure a sustainable ecosystem. 

Constantine Kamaras, Chairman Emeritus, IAB Europe moderated this panel and was joined by:

  • Daniel Knapp, Chief Economist, IAB Europe
  • Anna Sakowicz, Chief Data & Analytics Officer, Publicis Groupe Poland
  • Daniel Bischoff, CMOO, RTL Group 
  • Daniel Clayman, General Manager, Northern Europe, Xandr

Watch the session recording here. 

Keynote Presentation: Exploring Digital Opportunity in a New Era of Identity - Terence Kawaja, Founder and CEO of LUMA Partners

Digital Advertising is poised for significant market growth just as the very foundation of identity is changing.  In this keynote presentation, Terence Kawaja reviewed where the best areas for opportunity exist and examined how best to take advantage of the change.

Watch the session recording here.

Panel Discussion with Audience Q&A: The Post Third-Party Cookie Era

2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. 

This panel discussion outlined what market alternatives and solutions are being developed and how prepared stakeholders, including themselves, are for this new era. They also explored the tactics and opportunities available as we transition into a post third-party cookie world.

Andrew Hayward-Wright, Partnerships Director, SeenThis & Programmatic Advisor, IAB Europe moderated this panel and was joined by:

  • Katharina Arntzen, Head of Ads Privacy In-Country Leads – EMEA, Google
  • Tanzil Bukhari – Managing Director, EMEA, DoubleVerify
  • Alex Stil, President, GroupM EMEA Services
  • Joanna Burton, CSO,  ID5

Watch the session recording here. 

Panel Discussion with Audience Q&A: Digital Advertising in 2025

CTV, Creator Marketing, e-commerce, transparency, and context. These are just a few of the hottest 2021 buzzwords that are predicted to shape the future of digital advertising. So what does the future hold for our industry and what will it look like in 2025? 

In this panel discussion, industry thought leaders shared their views on how digital advertising will operate in 2025 and what we need to do to get there. 

Constantine Kamaras, Chairman Emeritus, IAB Europe moderated this panel and was joined by:

  • Ryan Martin, Global Business Marketing – Program Manager, TikTok
  • Petri Kokkonen, CEO, Relevant Digital
  • Adam Bowie, Business Development Manager, BBC World Service
  • Ilona Lubojemska, Senior Director of Client Services, The Trade Desk

Watch the session recording here.

Closing Keynote: Creating Engaging Brand Experiences - Tina Beuchler, Global Media & Agency Operations, Nestlé

The world has changed. People are living differently, consuming media differently, and shopping differently. What does this mean for Nestlé? In her keynote speech Tina Beuchler, Global Head of Media & Agency Operations, talked about the challenges and opportunities – and the way Nestlé’s marketers are trying to better connect with consumers and creating engaging brand experiences.

Watch the session recording here. 

MIXX Awards Europe & IAB Europe Research Awards 

The first day of Interact Online concluded with the announcement of the winners of our prestigious MIXX Awards Europe and IAB Europe Research Awards.

You can view this year’s winners here.  Or watch the session recording here



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