After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to roll up their sleeves and engage in hands-on, in-depth discussions on the issues shaping the next chapter of digital advertising. Designed to foster focused dialogue and actionable outcomes, each workshop brought together expert speakers, curious minds, and innovative solutions.
From evaluating the current landscape of Retail Media and unlocking the potential of Privacy Enhancing Technologies (PETs), to forecasting the future of Connected TV and dissecting what’s working and what’s not, in digital measurement, these sessions were a testament to the industry’s commitment to continuous learning and evolution.
Check out the highlights from our afternoon workshops below:
In our dedicated retail media session, we walked attendees through the forces shaping Retail Media in Europe. Growth, advancements, and opportunities were all presented for attendees to truly understand the impact of Retail Media advertising.
The session started with our Industry Development & Insights Director, Marie-Clare Puffett, providing an overview of the Retail Media ecosystem, including key stats, and developments.
We then heard from Evangelia Mitoli, Sales & New Business Development Manager at Douglas Marketing Solutions GmbH, who spoke about the role of first-party data in Retail Media and showcased how brands can benefit from DOUGLAS‘ Data Solutions along the whole customer journey.
The session concluded with an interactive panel discussion moderaated by Jason Wescott, Global Head of Commerce Solutions at GroupM and Chair of IAB Europe’s Retail & Commerce Media Committee who was joined by:
Our next workshop explored the transformative potential of Privacy-Enhancing Technologies (PETs). Through a keynote by Sebastian Grantz, Global Data & Privacy Manager, Industry Relations at Google, and an engaging panel discussion on 'Tackling PETs from different perspectives: Policy, Browser-Platforms, Industry', attendees gained insights into the latest PETs solutions and their practical applications.
Attendees left with a deeper understanding of emerging policy recommendations and the opportunities available for industry-wide collaboration on data sharing standards.
Sebastian moderated the panel discussion and was joined by:
In this session, David Cohen, CEO at IAB, led an exploration into the next generation of CTV. Attendees gained insights into the forces driving greater sophistication across buying and measurement, discovered the latest innovations propelling the channel forward, and learned how the industry is addressing measurement challenges.
The discussion also highlighted key investment trends and predictions for future growth, while offering inspiration and actionable strategies for raising the bar across the CTV ecosystem.
David moderated the session as was joined by:
In this final workshop of the day, we brought everything together to discuss advancements and focus areas in digital advertising measurement. Hosted by ExchangeWire’s CEO, Rachel Smith, a panel of measurement experts shared their views and forecasts on what we can expect from CTV, to audience measurement.
Rachel was joined by:
