Interactive Advertising Bureau
30 May 2018

Interact 2018 -  Interactive Video Engagement

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Luca Achille Sepe, Chief Executive Officer & Founder SHAA

The phenomenon of digital transformation is bringing with it a radical change in the digital experience strategies and approaches being deployed by businesses. Consequently, there is a need for concrete solutions that are aligned with the rapid transformation taking place and that address the new needs and habits of digital users.SHAA’s response is to deploy interactivity as a key tool for injecting new value into digital experiences. We aim to give users the opportunity to experience dynamic, highly personalized content and to this end have developed a broad range of interactive solutions that generate high levels of engagement and offer maximum levels of performance. 

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