Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend sessions from this year’s agenda. Including one that tackles one of the most urgent and transformative issues in digital advertising today: how publishers can reclaim control in an era of increasing browser restrictions and signal loss.
Taking place on 20th-21st May 2025 at nHow Brussels in Belgium, our flagship conference will unite leaders from across the digital advertising ecosystem, under the theme ‘Digital Skylight: Clarity and Purpose for 2025 and Beyond’. Illuminating the path forward, we’ll explore the economic, social, and industry forces shaping the future, establishing a catalyst for change.
Limited-Time Ticket Offer:
Use code iabeu10 to book your place for €782 + VAT – first come, first served!
One of the most anticipated sessions on this year’s programme is “IAB Tech Lab 2025 Roadmap Featuring the Trusted Server Framework”, presented by Tony Katsur, CEO, IAB Tech Lab.
During this mainstage session, Tony will reveal the IAB Tech Lab’s product priorities for 2025, offering a critical look at how the industry is responding to one of its biggest challenges: the collapse of traditional web signals and increasing browser limitations.
At the heart of this discussion is the Trusted Server Framework - a new open-source infrastructure designed to move key advertising operations server-side. Announced earlier this year, the framework provides publishers with a powerful alternative to client-side tracking and ad rendering, ensuring greater privacy compliance, transparency, and monetisation control.
This solution empowers publishers to:
As the industry recalibrates in a new addressability era, the Trusted Server Framework represents a bold, collaborative step toward a future where privacy, performance, and publisher autonomy can coexist. This session will not only walk through the technical implications of the framework, but also explain how it fits into a larger strategy to future-proof digital advertising.
If you're a publisher, ad tech provider, buyer, or policy expert looking to understand the practical building blocks of the next-gen digital ecosystem, this will be a can’t-miss moment at Interact 2025.
Interact 2025 features a dynamic two-day programme, including:
We’ll explore everything from Retail Media, sustainability, and privacy, to measurement, CTV, AI, and much more. The IAB Tech Lab session is just one of many future-shaping discussions designed to equip you with the clarity and purpose needed to lead in 2025 and beyond.
Don’t miss your chance to be part of the conversations (and the solutions) that are moving our industry forward.
Access Our Limited Time Offer on Tickets: First come, first served - use the following code to get your tickets for €782 + VAT - iabeu10
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