Interactive Advertising Bureau
24 August 2023

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google


Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide an update on the progress of Privacy Sandbox and show how companies can start testing and then share results. 

The series will kick off with an update on the different integration/testing demos for Privacy Sandbox covered by Chrome followed by a second session with the UK’s Competition & Markets Authority (CMA) on testing guidance including framework and result sharing. Both webinars will be hosted live and will include audience Q&As to allow participants to ask any questions they may have to better prepare for the future. 

Registration is free to IAB Europe members, National IAB members and the wider digital industry. 


Privacy Sandbox Survey

If you’re involved in the testing of the Privacy Sandbox APIs, or plan to get involved, please spare 5 minutes of your time to complete our survey here

Participants' responses will be aggregated to identify common questions and concerns, and ensure our panelists offer you meaningful support and insights during both upcoming sessions. Individual responses will be kept confidential by IAB Europe. The deadline to participate in this survey is the 29th August.

See below for more!


Webinar 1 - Privacy Sandbox: Get Ready for Testing Webinar - Tuesday 29th August | 16:00 CET

In collaboration with Google we are hosting a webinar on Privacy Sandbox which focuses on how companies can get involved in testing and which tools are available for testing and which allow you to check how prepared you are for the deprecation of 3P cookies.

Chrome started the rollout of the Privacy Sandbox APIs to all Chrome users in July and plans to deprecate 1% of 3P cookies in Chrome browsers by Q1 2024 and 100% in the second half of 2024. With the deadline nearing quickly, this webinar provides a unique opportunity to all companies in the digital industry to learn more about how they get involved in testing and how to best prepare for the future.


  • Andreea Cucu - Privacy Web Ecosystem Consultant 
  • Hugo Bärtges - Strategic Partner Development Manager, Privacy & Chrome

Register here


Webinar 2 - Privacy Sandbox: Testing Guidance & Results Sharing  - Tuesday 12th September | 15:00 CET

In collaboration with the UK’s Competition & Markets Authority (CMA) we are hosting a webinar on Privacy Sandbox testing methods and proposed metrics, and how results of testing will be used in the CMA’s assessment of the Privacy Sandbox changes The CMA will present an overview of their testing framework alongside the relevant metrics and how companies can share their results with the CMA. This is a must attend session to hear from an independent body on their assessment of industry feedback and the next steps needed. 


  • Chris Jenkins, Director in the Digital Markets Unit at the UK Competition and Markets Authority
  • Mark Mitchell, Econometrics Adviser at the UK Competition and Markets Authority

Register here

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