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IAB Europe White Paper: Blockchain Demystified


Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the IAB Europe Education & Training Committee, this white paper covers key elements which should help provide a better understanding of the technology and its application in digital advertising.

Scroll down or click here to download the complete white paper.

IAB Europe would like to thank the white paper leader that helped to edit and compile it:

Anton Kopytov, Partner Technology Consulting, Mindshare Worldwide and Chair of the IAB Europe Research Committee

And the white paper contributors that provided content for this white paper

Thomas Park, Senior Director Product Management, Adform and Co-Founder Advanced Blockchain Solutions
Samuel Zwaan, EU Product Lead Programmatic Advertising, eBay
Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel

Jason Manningham, General Manager, Blockgraph

Giordano Buttazzo, Ad Tech Manager, IAB Italy

Sebastiano Cappa, Board Member, IAB Italy, ExCo Board Member, IAB Europe, and Managing Director, Ligatus Italia

Michele Marzan, Board Member, IAB Italy and Chief Strategy Officer, MainAd

Hunter Gebron, Director of Strategic Initiatives, MetaX
Dee Frew, Associate Director of Technology and Activation, Publicis Media

Tej Rekhi, VP Group Development Precision EMEA, Publicis Media

Tom Kershaw, Chief Technology Officer, Rubicon Project  

As part of the 2019 work plan on educating the industry about blockchain and sharing best practice use cases, IAB Europe’s Education and Training Committee will also organise a webinar this summer to feature the white paper’s contributors and industry experts. This follows up from the 2018 Blockchain webinar which  first addressed the impact of this new technology on the digital advertising ecosystem.

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