IAB Europe welcomes the Manifesto for Online Data Transparency released by the World Federation of Advertisers (WFA) today.
We fully endorse the view that a sustainable digital advertising ecosystem requires the engagement and commitment of all stakeholders to practices that are seen to put consumers’ needs first, providing transparency, control and accountability. The ability for users to decide for themselves how they access online content and services – and, in turn, the continued availability of the content and services – depend on their being empowered to make informed choices in confidence.
IAB Europe’s Transparency & Consent Framework will be a critical tool in delivering on this promise. The Framework provides a cross-industry, open-source standard for publishers and suppliers of other online services to give consumers full visibility and control over who is allowed to process their data in connection with advertising, and for what purposes, in a way that meets the requirements of the EU’s new General Data Protection Regulation (GDPR). More information about the Framework, including a link to the registration portal for vendors wishing to participate, is available on www.advertisingconsent.eu.
We look forward to continuing to work with WFA to realise the important objectives laid out in the Manifesto.