Interactive Advertising Bureau
30 July 2018

IAB Europe Webinar: Research Awards Winners - Advertising Effectiveness and Cross-device Measurement - Thursday 20 September 15.00 CEST / 14.00 BST

Join this webinar to gain insight into best practice in advertising effectiveness and cross-device measurement from the winners of the IAB Europe 2018 Research Awards.

This is the first of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

The winning case studies of the Brand Advertising Effectiveness, Advertising Solutions, Audience Measurement and Consumer Devices categories will be explored.

The winning case studies to be presented are:

  • Brand Advertising Effectiveness winner: On Device Research, Google, OMD, Essence, MediaLab - From On-device to Out-of-home
  • Audience Measurement winner: Médiamétrie – Total Internet Audience in France
  • Advertising Solutions winner: comScore – Free Viewability
  • Consumer Devices winner: OMD Spain - CROSSroads™

The speakers are:

Nigel Roth, Managing Director, On Device Research

Betrand Krug, Head of Digital, Mediametrie

George Panayiotou, Senior Product Manager, International Advertising, comScore

Luis Fernando Ruiz Bedoya, Insights and Intelligence Director, OMD Spain

After registering you will receive a confirmation email containing information about joining the webinar.

Watch the recordings of other IAB Europe webinars on our YouTube channel here.

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