The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published a press release announcing the appointment of three independent media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe. The appointment of the three auditors facilitates delivery of the framework's remit to establish a consistent Viewability solution across Europe and to minimise measurement discrepancies.
As a next step we would like to invite publishers to join a webinar in which we will provide an update and discuss the implications and benefits for publishers. You will have the opportunity to ask questions.
The speakers will be:
The webinar will take place on Monday 10 December at 15.00 CET / 14.00 GMT.