Interactive Advertising Bureau
28 May 2019

IAB Europe Survey: Human Capital in the Digital Environment

Developed under the guidance of the IAB Europe Education & Training Committee in concert with the IAB Europe Research Committee, this survey aims to cover a series of critical areas of the digital training and human capital in the online ecosystem, identifying:

  • the primary training needs of both employers and candidates
  • challenges faced by recruiters of digital talent
  • challenges that the candidates looking to enter or advance in the digital field have to overcome
  • specific skill gaps in today's digital landscape

The survey will not take longer than 10 minutes to complete and will close on Wednesday, 31 July. So if you are a recruiter, trainer, or aim to start or transition into a job in digital, take the survey and help us build another valuable resource for the industry!

All participants will receive a copy of the results.

Please contact us if you have any comments or questions.

The 2018 Human Capital in the Digital Environment report is accessible here.

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