Interactive Advertising Bureau
25 October 2016

IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape. More info on the event and registration here.

IAB Europe is proudly organising a panel at this event and will also be speaking on what the EU’s new privacy law means for digital advertising. Read more about the panel here.

What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

The EU has just adopted a new comprehensive law regulating the use of personal data across the European Union… and beyond. It broadens the notion of personal data to cover basically all data and sets out under which conditions businesses may process such data. Programmatic advertising has been a major reason for this massive reform and data driven business models will be directly affected once the new law becomes applicable in May 2018. This session provides a brief introduction to the principles of EU privacy law and how it impacts programmatic advertising, as well as an outlook of what the EU is planning next… and why post-Brexit-UK and US businesses cannot ignore it.


Matthias Matthiesen - Public Policy Manager

Matthias is responsible for European data protection and privacy policy at IAB Europe. Matthias has previously worked for public affairs consultancy Weber Shandwick and for a Member of the European Parliament. He holds a Master of Laws (LL.M.) in European law from Maastricht University, the Netherlands and speaks English, German and Italian.

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