IAB Europe Shares Positions on GDPR and ePrivacy Simplification

23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen Europe’s digital competitiveness, IAB Europe has submitted written input on two key legislative initiatives: the GDPR Implementation Dialogue and the Review of the ePrivacy Directive.

These contributions reflect the industry’s commitment to constructive dialogue and effective regulation that protects fundamental rights while enabling innovation and growth in the European digital advertising sector.

GDPR Implementation Dialogue

IAB Europe advocates for a proportional, truly risk-based approach to enforcement and compliance under the GDPR. Our recommendations aim to:

• Enhance harmonisation across Member States;
  
• Clarify how the GDPR interacts with new digital legislation such as the AI Act;
  
• Introduce highly targeted simplification measures to reduce legal uncertainty and administrative burden while preserving high standards of data protection.
  

Download our full input on the GDPR Implementation Dialogue here. 

Review of the ePrivacy Directive

The ePrivacy framework must evolve to reflect the realities of today’s digital ecosystem. IAB Europe supports:

• Applying a risk-based approach consistent with the GDPR;
  
• Removing outdated consent requirements for essential, low-risk processing such as ad measurement, cybersecurity, and fraud prevention;
  
• Improving transparency and accountability by reviewing the roles and procedures of national data protection authorities and the European Data Protection Board (EDPB).
  

Download our position on the ePrivacy Directive Review here.