Interactive Advertising Bureau
15 February 2016

IAB Europe Research Awards 2016 now open!

Get your entries in by Friday 1st April, don’t miss out!

Download the entry notes and entry form to enter now. 

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.

Following on from the huge response to the IAB Europe Research Awards in 2015 with winners including GfK, Sky, IAB UK, Havas Media and Facebook, IAB Europe continues to expand the showcase of excellence in proving the power of digital via research. The categories for the 2016 awards have been revised to reflect the evolving digital advertising and consumption landscape and to showcase ground-breaking research approaches. Please see the entry notes for further details.

Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The 8 categories for 2016 are:

  • Brand Advertising Effectiveness;
  • Consumer Attitudes and Behaviour
  • Consumer Devices
  • Digital Advertising Formats
  • Advertising Solutions
  • Research and Data Innovation
  • Audience Measurement
  • Best Use of Research Budget


Have a look at the 2015 winning entries here

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