Interactive Advertising Bureau
04 June 2019

IAB Europe Research Awards 2019 - Time Spent with Brand (Hearts & Science)

Time Spentwith Brand (drives outcomes)

Hearts & Science

Awards: Audience Measurement (Highly Commended)

A new research project by Adform, Audience Project, JP Politikens Hus and Hearts & Science, had the objective to explore whether the total amount of time a consumer engages with brand messaging plays a role in creating effective business outcomes.

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