The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape. This updated version includes revised content with an additional section covering GDPR considerations and new case studies.
Ben Geach (Global Product Strategy Director at Oracle Data Cloud) led the white paper update with input from Thomas Park (Senior Product Director, Advertising Products at Adform) and Chris Hartsuiker (Manager, Privacy and Public Policy at IAB Europe).
“Updating this white paper has been necessary in light of the changing data landscape within Europe. It’s critical the ecosystem is well educated about how to use data for their success criteria - both knowing when to use different data types and when not to. We're on a journey to becoming a more data literate industry, to really understand the value captured in data. This market-wide renaissance will create a space for more impactful insights than ever before. The white paper acts as a practical guide to achieve this.”
The V 2.0 white paper addresses:
Download the paper below