Interactive Advertising Bureau
10 March 2017

IAB Europe Metrics and KPIs survey – take part now!

Which metrics drive brand advertising investment in digital?

IAB Europe invites the industry to share insight about their measurement priorities and what would help drive more long-term brand advertising investment into digital media.

Your input is important to ensure that the results of this study reflect the opinion of all relevant stakeholders across Europe.

Take the time to complete the survey and you will receive a copy of the results outlining the priorities of the industry in terms of measurement, metrics and KPIs.

The survey highlights will be revealed at our Interact Conference on 23-24 May in Amsterdam.





Your reply will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. Please provide your email address at the end if you wish to receive a copy of the results of this survey.

Take the survey!

It will take no longer than 15 minutes and will close on Friday 14th April.

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