IAB Europe is Hiring! Conversion Marketing Consultant

IAB Europe is launching a suite of market intelligence services that deliver data and analysis on major issues facing the digital advertising ecosystem in Europe. The new products are an extension of IAB Europe’s established role, providing data and insight through the widely regarded AdEx Benchmark Report. As the leading European-level association for the digital marketing and advertising ecosystem, IAB Europe has the market position and industry reputation to launch a compelling portfolio of services. We are looking for a digital marketer who has experience bringing B2B subscription products to market. This person should understand user journeys, website UX, and conversion tactics to help drive a successful launch in May 2026.

Scope of the role

Feeding into IAB Europe’s Marcoms team, the Marketing Consultant will bring their expertise in conversion marketing to develop the collateral needed to sell these services to customers in the digital advertising ecosystem and beyond. We are looking for someone to shape the tactics and create the copy across channels, including: the content and IA of the pages on IAB Europe’s website, product one-pagers, and templates for social media posts.

Expected project period: January-April 2026

Specific tasks 

• Rapidly develop a deep understanding of the market intelligence offerings, the key customer personas and business problems that they solve
• Build a new website consisting of between 5-10 pages, optimised for organic search traffic, generative AI engine pickup, and conversion
• Create six product one-pagers, one of each of IAB Europe's upcoming market intelligence offers
• Create templatised content assets for LinkedIn and other formats as needed. 
• Input on the way that content is presented within the market intelligence delivery platform

Qualifications

The ideal candidate will have previous experience in a similar role and possess the following criteria:

• 5 years of hands-on experience in digital marketing with a proven track record of successfully launching subscription products or services, including pre-launch planning, execution, and post-launch analysis.
• Demonstrated expertise in conversion rate optimisation (CRO) with experience using tools like Google Analytics, Hotjar, or similar platforms to analyse user behaviour and implement data-driven improvements.
• Experience building and optimising landing pages and websites using platforms such as WordPress, Webflow, Unbounce, or similar CMS/page builders, with a portfolio demonstrating conversion-focused design.
• A track record of increasing organic traffic growth from search engines and generative AI engines
• Strong analytical skills with experience interpreting data, creating performance reports, and translating insights into actionable marketing strategies that improve KPIs.
• Familiarity with data storytelling and hands-on experience using it to drive marketing outcomes
• Fluent in International English

Location

The position is fully remote.

About IAB Europe

IAB Europe is a European-level industry association of national federations and corporate members active in digital advertising and marketing.  Its mission is to promote Europe’s digital advertising & marketing industry through policy advocacy and the development of legal compliance tools and business standards, helping to ensure that advertising continues to finance a rich universe of online content & services, including independent media, that is accessible on terms that all citizens can afford.  Through its direct corporate membership and that of its national federations, it represents some 3,000-4,000 companies across the advertising ecosystems, from advertisers and agencies to adtech vendors, publishers, broadcasters, eCommerce platforms, and retailers.  

Submission of application

Interested candidates are invited to submit their CV, salary expectations and a cover letter to Amy Mazzola, Marketing & Events Director, IAB Europe - mazzola [at] iabeurope.eu