16th February 2022, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has introduced a ‘start-up’ membership tier to help foster and showcase innovation across Europe.
The new level of membership is reserved for companies who are verified as a start-up by the National IAB in the market they operate, providing an opportunity for such businesses that are already established in their local market, to expand across Europe.
IAB Europe is keen to provide a platform and voice for innovative businesses in their infancy that are helping to enhance the digital advertising and marketing ecosystem. New and existing members will be able to network to share and spark ideas, solutions and best practices.
Commenting on joining as the first IAB Europe start-up member, Uroš Jojić, President of Brid.tv said: "As a company working on providing publishers with video advertising and monetisation solutions, we believe that joining IAB Europe is the perfect stepping stone toward further developing our technology and improving transparency with our publishers. We are thrilled at the opportunity to be the first to leverage their new startup membership tier, as it is perfect for startups in the digital advertising industry looking for resources and opportunities to scale their businesses."
Townsend Feehan, CEO of IAB Europe, commented on the value of this new membership tier: “IAB Europe's strength comes from its extensive membership of National IABs and corporate organisations. We are always looking for ways to welcome and include new businesses that add value to our industry. Through this new membership tier, we can expand this reach and provide a platform for showcasing European innovation and entrepreneurship.”
Companies that join at this membership level will be able to take advantage of the key benefits of IAB Europe, including access to its wide-ranging industry and policy committees and task forces, the opportunity to speak at owned and partnership events, and assistance with amplifying marketing efforts across IAB Europe’s extensive European network.