Interactive Advertising Bureau
03 April 2019

IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria

Brussels, 4 April 2019 - IAB Europe has endorsed four more European training programmes managed by its National members in Italy, Spain, and Austria, further bolstering the number of Education and Training initiatives bearing the IAB Europe seal of excellence. A total of 12 Education initiatives delivered by both Corporate and National IAB members now receive recognition by IAB Europe and its Education and Training Committee.

The latest endorsed programmes are:

From digital marketing fundamentals to programmatic trading and academy level certification, these latest course additions join IAB Europe’s already impressive roster of endorsed training programmes to support and guide digital marketing professionals throughout their career across Europe.

“It is great to see the momentum that the IAB Europe Endorsement Programme is gaining, as the benefits for initiatives in the field of education carrying the Endorsed aegis come to light. These are truly leading programmes in their markets and indeed Europe as a whole. We are honoured to support them and have the National members which develop and deliver them be part of our Education and Training Committee. It is through their continuous efforts that pan-European standards for education in digital training are being elevated”, said Neslihan Olcay, Chair of the IAB Europe Education and Training Committee and CEO of Wavemaker Turkey.

IAB Italy Creates New Digital Lab and continues certifying Programmatic Specialists

Through its latest initiative, IAB Italy aims to renew its educational proposal with new courses dedicated to current and future professionals in the digital world. The courses combine theory with practice and will be conducted in a "laboratory" formula: each lesson will be enriched by practical exercises in the classroom under the constant observation of teachers.

The organisation is also continuing to certify much needed specialists in programmatic. This programme aims to provide access to in-depth coverage of technological platforms for programmatic buying, selling and combine them with the knowledge of traditional media spaces.

IAB Spain Provides Programmatic Ad Essentials

Already covering a wide range of topics through an expansive course catalogue, the IAB Spain course on programmatic trading acknowledges the revolution in this field and the fact that now, more than ever, a deep understanding of the changing landscape and indeed ecosystem, is a must for all marketeers. IAB Spain’s mission in education is to develop technical knowledge in order to further enhance marketing skills in the Spanish industry.

IAB Austria Focuses on Future Digital Careers

The course offered by IAB Austria introduces all relevant areas of digital marketing: from market overview to technical and economic fundamentals to creation and planning strategy. The full-time modules are held three times a year in Vienna and offer attendees the opportunity to build knowledge, get answers to their questions and make important contacts for their future career.

“For many organisations across Europe education represents an area of focus in the continuous pursuit to combat the talent shortage and skill gap that currently afflict the digital industry. It is vital that the efforts of those taking the initiative to train the future ranks of digital talent be recognised and supported. Markets in Italy, Austria, and Spain - to name just the latest addition to the list of endorsed programmes - benefit from an impressive offering of digital training, which we are now proud to endorse”, said Alex Macarescu, Programme Manager, IAB Europe.

Do you have a training programme that you feel meets the criteria of the IAB Europe Endorsement Programme and wish to have it bear the Seal of Excellence? Contact us.

About the IAB Europe Endorsement Programme

As a main building block in IAB Europe’s plan to support education and training initiatives in Europe, the Endorsement Programme comes as a collaborative, easy to implement, and high impact project.  Its main goal is to provide additional visibility and weight to high-quality training programmes developed by members and partners. You can learn more about the IAB Europe Endorsement Programme here.

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

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