Interactive Advertising Bureau
11 November 2019

IAB Europe Brand Safety poll

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide insight into how brand safety is being tackled by the industry. Whilst there are lots of studies which look at consumer views, we want to find out what is actually happening from the advertising industry experts. We want your views on how brand safety has been tackled in 2019 and determine what action needs to happen in 2020. The results will highlight how seriously the industry is taking brand safety, uncover the tools in place to tackle the challenge and how the ecosystem has changed in the last couple of years.

The deadline to take part is Friday 22nd November. Take part now.

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