Interactive Advertising Bureau
11 April 2025

IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the first speakers to be announced for IAB Europe’s annual Digital Advertising and Marketing Conference, Interact in Brussels on 20th - 21st May. 

IAB Europe has announced the first confirmed speakers for its annual flagship event Interact 2025. The latest edition of Interact will take place on the 20th-21st of May at the nHow Hotel in Brussels, where leading European advertisers, industry experts, agencies & media owners will gather to innovate, collaborate, and build a thriving digital economy.

With a central theme of  ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, speakers from Kraft Heinz, ROSSEL, Microsoft, Retail Media Works, Google, Final Upgrade, and more will shine a light on the most pressing challenges and emerging opportunities, equipping businesses and industry leaders with the insights needed to navigate change with confidence. 

Join to hear from the following speakers and more:

  • Daniel Knapp, Chief Economist at IAB Europe
  • Alison Keith, Global Head of Media Excellence at Kraft Heinz
  • Bernard Marchant, CEO at Belgium Media Group ROSSEL
  • Dominique Rose Van-Winther, Chief AI Evangelist & CEO of Final Upgrade AI
  • Chris Kydak, Assistant General Counsel, privacy and Regulatory Affairs at Microsoft
  • Colin Lewis, Co-Founder at Retail Media Works
  • Dr, Sackiko Scheuing, European Privacy & AI Governance Officer at Acxiom
  • Peter Craddock, Partner at Keller and Heckman LLP 

Putting the ‘interactive’ at the heart of Interact, the two-day event will go beyond traditional speeches and panel discussions to feature a dynamic and engaging programme. Attendees can look forward to inspiring keynotes and fireside chats, where advertisers, publishers, commissioners, and thought leaders will share invaluable insights to help shape the future of digital advertising. The agenda also includes deep-dive discussions through interactive workshops and masterclasses that will tackle key industry topics, including Retail Media, AI, CTV Sustainability, Policy and more, in a hands-on format. 

To top it off, the event will offer an enhanced networking experience, and evening receptions designed to spark meaningful conversations and connections.

For more information on Interact 2025 and to view the first line-up of speakers, please visit the event website here

Register now to secure your ticket!

Registration for the event is available here. Tickets are selling quickly, so secure your place today. 

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