IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their latest Online Video Survey!
The European Online Video (OLV) market is seeing rapid growth. In Europe, it now commands nearly 40% of all display spend and is the fastest-growing segment within social. Innovations in this space, such as advancements in video quality, mean that this growth will only continue.
The market is, however, fragmented, due to several factors including media consumption habits, regulation, and media trading cultures. Plus there is still a lack of research into formats and the factors affecting buying decisions in the online video programmatic space.
As such, IAB Europe and PubMatic created this short survey to better understand online video formats and the factors impacting buying behaviours across Europe to get a picture of the ‘State of Online Video Advertising in Europe’.
The deadline to complete the survey is Friday 21st January, and it takes just 10 minutes to complete. Your response will be treated in the strictest confidence and is greatly appreciated.