Interactive Advertising Bureau
18 November 2021

Have Your Say in IAB Europe's Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls - Brand Safety and Post Third-Party Cookie

IAB Europe has launched two of its annual polls to assess the status of Brand Safety in Digital Advertising and to understand how the industry is preparing for the depletion of Third-Party Cookies.

Brand Safety Poll

Whilst there are lots of studies which look at consumer views, we want to find out what is actually happening from advertising industry experts. We want your views on how Brand Safety has been tackled in 2021 and to determine what action needs to be taken in 2022.

Have your say in the Brand Safety Poll here

Post Third-Party Cookie Poll

The depletion of third-party cookies will bring about fundamental changes to our industry, creating new opportunities and challenges. How prepared are you for these changes? And what impact do you think it will have on targeting, measurement, verification and overall investment?

Have your say in the Third-Party Cookie Poll here

The polls will each take no more than 10 minutes, and by taking part you will be helping us to better understand the challenges that you are facing in these two critical areas. The results will be benchmarked against previous years' results and will be used to ensure our focus for 2022 addresses the key areas that need tackling. 

The deadline for both polls is Friday  28th January. 

Take the Brand Safety Poll here. 

Take the Post Third-Party Cookie Poll here.

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