In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical stores into high-performance media channels through real-time audience activation, unified data collaboration, and measurable in-store impact.
Retail Media is evolving rapidly, and IAB Europe’s new Pan-European Retail & Commerce Media Landscape Map highlights the companies leading this transformation. As an established innovator in the In-store Retail Media space, we’re proud to be included in three influential and crucial categories:
This recognition is not just a classification, it validates the core of our technology and the value we bring to retailers, brands, and media agencies. In this blog post, we’ll explain why we belong in each category and how we’re shaping the future of omnichannel Retail Media.
The Retail Media landscape is shifting from screen-based loops to audience-based performance media. At Advertima, we make that leap possible.
Our AI-powered Retail Media technology transforms traditional in-store screens into dynamic, real-time media assets. We enable:
Our retail media technology powers over 1,200 retail locations and activated 500M+ shoppers in 2024. It integrates seamlessly with CMS, DSPs, SSPs, and Retail Media Platforms, turning physical stores into responsive, data-rich media environments.
Advertisers expect in-store to match the precision and measurability of online media. Advertima’s platform provides retailers and advertisers with the adtech technology that makes that possible.
For Retail Media to truly scale, retailers must bridge the gap between physical stores and online ecosystems. Advertima’s Audience AI creates a Human Data Layer, a real-time, privacy-compliant stream of in-store audience intelligence.
This data stream can be:
By predicting and mirroring online segments to in-store, Advertima gives retailers and advertisers a unified language for planning, targeting, and optimizing omnichannel campaigns.
Advertisers expect omnichannel consistency. Advertima’s retail technology enables in-store audiences to be addressable and measurable, just like online.
Advertima technology doesn’t just enable activation; it closes the Retail Media loop. Our full-funnel measurement suite delivers metrics that are aligned with IAB/MRC standards, including:
From upper-funnel reach to lower-funnel conversion, we offer retailers and brands transparent, evidence-based performance reporting.
Advertima Audience AI has demonstrated measurable business impact: in case studies with SPAR, Carrefour, and others, we’ve driven up to 11.4% sales uplift, 4.7x audience relevance, and unlocked up to 77% additional inventory through more intelligent real-time targeting.
Measurement is the currency of Retail Media. We empower our partners with data to justify premium CPMs, prove ROI, and scale their media offerings.
Advertima was founded with a clear mission: to bring the success factors of online Retail Media into physical stores. Over the past few years, we’ve developed an AI-native platform that is:
Across APAC, EMEA, and LATAM, we enable retailers like Carrefour and SPAR to turn their stores into media channels and monetize in-store screens.
IAB Europe’s Pan-European Retail & Commerce Media Landscape Map will be the foundational standards guide for our industry. As a company actively shaping this industry, we’re not just participating, but setting the benchmark.
By unifying real-time audience data, cross-channel activation, and full-funnel measurement, Advertima is enabling the next frontier of retail media: in-store, which performs like online.
Let’s build it – together.
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