Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts over 3 million unique users to its online properties every day. In recent years it has seen both users and ad spend switch to digital. In this context, online monetisation is a critical area of focus. As a way of driving return on investment for its advertising clients, Milliyet turned to the powerful features of DoubleClick for Publishers Premium.
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