Interactive Advertising Bureau
14 February 2016

Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom

Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. “It’s exactly what a publisher like us needs in a digital environment that is always more and more demanding,” explains Condé Nast's Elia Blei.

Watch the video HERE.

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