IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for mobile advertising revenue. The figures highlight a strong positive growth story taking place across mobile advertising formats. Revenues leaped a massive 82.8% from €3.769bn in 2011 to €6.889bn in 2012. With growth rates of 88.8% in search, 87.3% in display and 40.2% in messaging at a global level, ad spend in these formats reflects bullish growth in the sector.
You can watch the webinar recording here.