Get Ready for 2026: Build Your Retail Media Expertise This November

As Retail Media continues to gain momentum and reshape advertising strategies, now is the perfect time to invest in your team’s skills to set you up for success in 2026.

By joining our Retail Media Essentials online training on 13th November from 09:30 CET, you’ll equip yourself or your colleagues with the tools, knowledge and confidence to thrive in this fast-moving space.

Our three-hour session is designed to give you practical, actionable insights that will help you understand and unlock the essentials to succeed in Retail Media, from omnichannel buying to measurement and attribution.

Why Retail Media Skills Matter

Retail Media may sound niche, but the truth is:

• It represents the third wave of digital advertising and one of the fastest-growing segments in the industry.
• Brands, retailers and ad-tech providers are increasingly relying on retail media to capture shopper behaviour, drive commerce outcomes and measure true incrementality.

Professionals who build Retail Media expertise now, will be better positioned to:

• Integrate Retail Media into their media mix strategically
• Measure on-site, off-site and in-store effectiveness
• Optimise omnichannel campaigns and partnerships
• Stay ahead of industry standards

What You’ll Learn

Through a live, expert-led, interactive virtual session, participants will:

• Gain a clear understanding of what Retail Media is and why it’s growing in importance.
• Explore the core ad formats, inventory types and Retail Media Network (RMN) models.
• Understand omnichannel buying (on-site, off-site and in-store), and how these channels connect to your media strategy.
• Delve into measurement and attribution, including the latest standards and best practices.

Meet Your Facilitator

This course will be led by our Retail Media Consultant, Yara Daher, a Retail Media pioneer who has helped shape some of the earliest RMNs for major global retailers.

Course Details

Date & Time: Thursday, 13th November 09:30 - 12:30 CET / 08:30 - 11:30 GMT

Format: Live virtual session, supported by interactive quizzes, breakout groups and pre-read material

Reistration: Visit the website below to find out more about the course and secure your place.

Don't forget as an IAB Europe member, you're entitled to 20%. Reach out to the team at communication [at] iabeurope.eu for more information

Places are limited, so secure your spot early to ensure your team are fully prepared for Retail Media in 2026 and beyond.