Gerhard studied at the University of Economics and Business Administration in Vienna as well as at the University of Illinois, USA, with a special focus on international marketing. He worked for different international companies in the area of new media such as bwin.com, UPC/chello and Hutchison 3G Austria. In 2007 he founded Digitalsunray Media, a full-service creative and mobile marketing agency, focusing on cross-platform development, app design and development, mobile marketing, campaign creation and media planning as well as digital strategy consulting. Digitalsunray Media runs its own rich-media advertising network ADvantage comprising many different Austrian and international mobile sites and apps.
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