With COP30 taking place next week in Brazil, global attention is once again turning to the urgent need for collective climate action. While headlines often focus on heavy-emitting industries like energy and transport, the environmental impact of the digital ecosystem (and the advertising supply chain within it) is also impossible to ignore.
Every ad impression, data transfer, and supply-path decision carries an environmental cost. As world leaders and industry stakeholders gather to accelerate climate commitments, digital advertising professionals must play their part by understanding, estimating, and reducing their environmental footprint.
For brands, agencies, publishers, and platforms, this moment highlights an essential point:
Even as the industry’s focus shifts, sustainability remains a key responsibility. And gaining a solid understanding of its role in digital advertising will help professionals contribute meaningfully to a more accountable and resilient ecosystem.
To help the industry meet this demand, we’ve launched a condensed, half-day online course on Environmental Sustainability in Digital Advertising, designed to equip professionals with the knowledge, frameworks, and practical tools they need to take meaningful action.
With 2026 on the horizon, many organisations are assessing how to build the right capabilities for a more responsible and efficient digital world. Sustainability remains an important part of that picture, helping teams make smarter decisions, reduce impact, and meet continually changing expectations.
Yet many still lack confidence in how to:
Strengthening these skills now means entering the new year better equipped to operate responsibly, respond to client needs, and contribute to a more transparent and robust industry. Ultimately, sustainability knowledge is becoming a practical advantage, supporting both performance and accountability.
This half-day online course is designed to give you, or your team, a comprehensive yet practical overview of how sustainability applies to digital advertising.
You will learn how to:
This is not just theory. It’s practical knowledge you can use immediately.
This course is ideal for:
Whether you’re a beginner or looking to formalise your understanding, this training will provide tangible value that helps you speak the language of sustainability and act on it.
Dimitris Beis, Data Analyst & Sustainability Lead at IAB Europe, will lead the sessions. Dimitris works at the intersection of advertising and environmental responsibility, helping the industry understand measurement complexities, activate best practices, and ensure sustainability progress aligns with real-world standards.
His hands-on experience and knowledge of the European digital ecosystem ensure you’ll leave with practical insights, not just theory.
We know that time is precious. That’s why this programme has been designed to deliver maximum value in just half a day.
Choose from:
Both sessions are virtual, enabling you to join live from anywhere.
Don’t forget, if your organisation is part of the IAB Europe network, you can access a discounted rate. Email the team at communication [at] iabeurope.eu for more information.
Head over to our training page for more information on the course and secure your spot today.
