The countdown is on! With just over a month to go, the full agenda for our Retail Media Impact Summit 2025 is now live. And with only a handful of tickets left, this is your final chance to join 150+ senior leaders in shaping the future of Retail Media.
Rather than a parade of product pitches, the Summit has been designed as a working agenda built around critical themes that reflect the most urgent challenges facing the industry today. Each session is anchored in open discussion, collaborative problem-solving, and the shared goal of creating usable outputs, including whitepapers, best practice guides, shared standards, and practical next steps for the industry.
The day will open with a series of impactful keynotes, including:
A Macroeconomic Outlook
Our Chief Economist, Daniel Knapp, will open the Summit with a clear view of the economic and media forces shaping Retail Media in Europe, from shifting consumer spending to advertising investment trends and growth opportunities.
Europe’s Leapfrog Moment in Retail Media: The Opportunity to Lead
In this session, Retail Media Leader & Strategist, Drew Cashmore, will explore why Europe is uniquely positioned to lead the next wave of retail media. Attendees will hear how Europe can avoid the pitfalls seen in other markets, build a model based on simplicity and interoperability, and set the global standard for collaboration, influence, and measurement integrity.
Live Retail Media Roundtable
The morning will close with Daniel and Drew coming together for a fire-side chat on the Retail Media landscape. In this live roundtable, they will explore what’s driving growth, where challenges remain, and how retailers and brands can unlock Retail Media’s full potential in Europe.
The afternoon will then move into carefully curated breakout sessions, designed to foster meaningful dialogue and practical collaboration. Attendees will dive into some of the most pressing areas of Retail Media today, including:
Unlocking the Untapped Potential of Digital In-Store: What will it take to get to the Next Frontier?
Led by Chris Riegel, CEO of STRATACACHE, this session will examine new empirical evidence showing that digital in-store signage boosts sales conversion, while also unpacking why its potential remains underused.
The Blueprint for Data Collaboration in Retail Media
Our Retail Media Consultant, Yara Daher, and Tami Harrigan, Vice President, Business Development at Appsflyer, will explore how Data Collaboration Platforms are shaping Retail Media strategies. This session will showcase real-world examples from AppsFlyer, explore barriers like interoperability and data access, and invite attendees to share ideas for scalable, privacy-safe collaboration.
Breaking the Channel Mindset: One Retailer, One Shopper, One Strategy
Driven by Dan Sands, Regional Director, EMEA, and Lisa Avery, Director of Customer Success, EMEA from Zitcha, this session will challenge the siloed approach to in-store, app, CTV, and eCommerce, with Zitcha showcasing how a unified, shopper-first strategy drives better outcomes.
The Duo Effect: Retail Media and Connected TV
Daniel Knapp will share exclusive insights on the macro trends driving Retail Media and CTV convergence, and what it means for advertisers, platforms, and retailers. Through live polling and open discussion, participants will be integral to an IAB Europe thought-leadership piece capturing collective industry perspectives.
Attendees can also expect cutting-edge sessions on Retail Media Certification, the evolution of Commerce Media standards, and on-site opportunities such as sponsored products, as well as a deep dive into the value of incrementality measurement. With brand and retailer case studies and interactive discussions, you’ll be at the forefront of shaping what’s next in this fast-moving space.
To close the day, you’ll hear from global leaders, including Tesco Media & Insight Platform and MediaMarkt Saturn, who will share how they’ve successfully built and expanded retail media businesses. Expect real-world lessons on growing across channels in a customer-centric way, the pitfalls to avoid, and how a collaborative approach can unlock faster, more sustainable growth.
The Retail Media Impact Summit is as much about the people as it is about the content on stage. Dedicated networking breaks and lunch will provide space to exchange insights and connect with peers, while the evening networking dinner offers the chance to continue conversations in a more relaxed setting.
We’re delighted that the Managing Director of MediaMarktSaturn Retail Media will deliver the opening speech at the dinner, setting the tone for an evening of inspiration and collaboration.
From start to finish, the Summit is designed to foster meaningful connections and partnerships that extend well beyond the event.
With just a handful of tickets left, this is your last chance to be in the room with Europe’s top Retail Media leaders.
👉 Explore the Full Agenda & Register Here
We look forward to welcoming you to Amsterdam for what promises to be a landmark working summit for Retail Media in Europe.
Don’t forget, IAB Europe members can access exclusive discounted rates.
