Celebrating Future Proof Creativity in Digital Advertising
18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch of the 2025 MIXX Awards Europe, now open for entries under this year’s inspiring theme: Future Proof Creativity. As the digital advertising landscape continues to transform and push new frontiers, these awards recognise the campaigns that don’t just adapt, but lead, innovate, and set the course for what’s next.
Now in its 14th year, The MIXX Awards Europe remains the benchmark for excellence across the continent, showcasing campaigns that combine imagination with effectiveness across all channels, formats, and platforms. Under this year’s theme, Future Proof Creativity, we’re spotlighting the ideas and strategies that are built to last. Work that transcends trends, embraces new technologies, and connects with audiences in powerful, enduring ways.
"We’re not just rewarding what's popular now – we're spotlighting campaigns with the foresight and depth to inspire for years to come. These new categories are designed to better capture the complexity and creativity of modern digital marketing."
- Helen Mussard, Chief Marketing Officer, IAB Europe
In a bold move for its new edition, the MIXX Awards Europe - under the Direction of our Event Director Andrei Dragu and the team at GRF+ - has redefined its category structure to better reflect today’s dynamic digital ecosystem and tomorrow’s creative frontier.
With 28 categories, the 2025 MIXX Awards reflect the full scope of innovation shaping our industry. Whether you’re redefining user experiences through AI or immersive tech, building compelling content narratives, or delivering performance-driven results in high-growth areas like CTV, digital audio, or Retail Media, there’s a category to spotlight your success.
The awards are grouped across five core themes:
"We believe awards should not only reflect the present but shape the future. This year, we challenged ourselves to go beyond buzzwords. ‘Future-Proof Creativity’ is about recognising those who build emotional, format-breaking stories that will stand the test of time."
- Andrei Dragu, Event Director IAB MIXX Europe & Chief Integration Officer, GRF+
The early bird deadline for the awards is open until Thursday, 7th August, with the final deadline set for Thursday, 18th September. The 2025 winners will be announced at a virtual awards ceremony on Wednesday, 29th October. Hosted by IAB Europe, the ceremony will be live-streamed to ensure that anyone from across Europe can participate.
Why Enter the 2025 MIXX Awards Europe?
Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen. Here’s why you should enter:
Enter Now For Early Bird Discounts
Enter before the early bird deadline on Thursday, 7th August, to make the most of the discounted entry fee! You can find the entry notes here to help make sure your entry is on track. We also recommend entering your work into multiple categories to get maximum visibility for your project or campaign.
Find out more here.
