Steve Thompson – IAB Romania Recommended

Bio

With expertise and experience in the digital industry spanning 20 years of media disruption and innovation, Steve specialises in talent development in digital publishing, marketing and advertising.

Working with companies at all stages of digital transformation, he is dedicated to developing and connecting talent at at all levels from C-suite and senior management level to graduates and interns.  Steve also delivers general consultancy services on digital strategy and commercial development.

Steve has been privileged to work with clients in the UK and Europe including The Guardian Media Group, Telegraph Media Group, News UK, Independent News & Media Ireland, The Irish Times, TV3, Hearst, Conde Nast, Bauer Media, Time Inc, Haymarket Media Group, Incisive Media, Centaur, Autotrader, Madgex, Gumtree, Boat International, TargetJobs, and many more specialist media owners and advertising groups.

Steve is currently runs digital training courses for IAB UK, IAB Ireland and IAB Romania, and also holds revision workshops for candidates taking the IAB Digital Advertising Sales Certification programme.

He also has interests in behavioural science, elite athlete development, and the human relationship with technology.

 

Courses include:

Foundation in Digital Advertising Sales (for media owners)

Digital Display Advertising Sales (includes an introduction to programmatic trading, for media owners)

Digital Creative Solutions Sales (includes native advertising and content marketing, for media owners)

The Visual Web (includes the use of infographics, data-driven visuals, video, live-streaming, personalised creative, Augmented and Virtual Reality)

Foundation in Programmatic Trading  (for media owners, and media buyers)

An Introduction to Measurement and Attribution

Audiences: Big Data, Metrics and Consumers – using insights and realtime data to drive marketing communications

The Use of Behavioural Science in Marketing and Communications

The Use of Artificial Intelligence and Machine Learning in Marketing and Communications

Personalisation in marketing – from CRM, look-a-like audiences, dynamic creative to personalised video, messaging and chatbots

Digital Recruitment Advertising – job boards, employer branding, latest innovations

Digital Automotive Advertising – latest in automotive marketing

Digital curation – how digital experiences (eg music (Spotify), tv/movies (Netflix), shopping, news, features) are created using data, insights, machine learning, product placement, and human input.

 

Contact information:

Steve Thompson

Digital Media Consultant

Telephone:   00 44 7909 504439

Email:  steve@thompsondigitaltraining.co.uk

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