Interactive Advertising Bureau
26 April 2015

Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. We have gathered in this short paper key facts from existing studies, highlighting the various ways in which digital advertising is a key driver for the European digital economy.

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